A 30-day bottom-up
communications campaign that asks employees to focus on
cost reduction. The objective: Find a way to reduce
costs by at least a dollar a day. The BAD campaign
creates a climate that is receptive to change and
improvement, resulting in major improvements that can
produce millions of dollars in annual savings. The
campaigns are uncomplicated, involve the line staff,
easy to implement and arouse interest because they use
recognition and are designed to be fun.
implementation and Set Up Fee S$4,995
Participation book manual for each participant and
leader guides for facilitators (book manuals and
additional leader guides at additional cost).